What Happens When You Fix the Right Problem
See how SaaS & Subscription teams used the Churn and Engagement Engines to uncover silent leaks, unlock user retention, and rebuild momentum: All in 7 days.
50+
Audits Delivered
From Flat Metrics to Product Wins
Industry: Ed Tech
Problem: 50% of new users dropped during onboarding, failing to reach their first milestone. DAU was collapsing within 48 hours.
Fix: Removed friction-heavy steps in onboarding, and restructured the experience around quick wins.
Result: DAU increased 15%, with 5,000+ users retained past Week 1.
EdTech Platform
Case Study: Fixing Onboarding Drop-Offs
2025 Jan
Industry: B2B SaaS
Problem: Key features were underutilized across most user segments, leading to passive churn.
Fix: Applied usage-based segmentation and layered in-app guidance to surface feature value.
Result: Feature engagement increased significantly, with a visible reduction in passive churn.
B2B SaaS Tool
Case Study: Increasing Adoption of Core Features
2024 Dec
Industry: Fintech SaaS
Problem: 25% of users dropped off before reaching activation, never engaging with the core product.
Fix: Streamlined onboarding flow and introduced targeted nudges to guide users to first value.
Result: Churn dropped by 15%, with over $80K in revenue retained.
Fintech SaaS Platform
Case Study: Preventing Pre-Activation Churn
2024 Nov
Industry: B2C SaaS / Consumer Technology
Problem: Most users skipped key features after signup, leading to weak engagement and short session streaks.
Fix: Deployed lifecycle emails and in-app prompts to guide users toward high-value features.
Result: Feature usage rose 12%, helping retain over $50k in ARR.
Consumer Tech App
Case Study: Driving Feature Adoption Post-Onboarding
2024 Nov
Industry: B2B SaaS
Problem: Users logged in once but rarely returned after Day 7, with engagement sharply declining mid-funnel.
Fix: Introduced compounding value mechanics and milestone-based triggers to reinforce continued use.
Result: Session frequency rose 18%, boosting sustained engagement across core cohorts.
B2B SaaS Tool
Case Study: Rebuilding User Momentum After Week 1
2024 Nov
Industry: Consumer Subscription (B2C)
Problem: 40% of users churned at the payment step - either abandoning checkout or failing to convert after trial.
Fix: Redesigned the payment UX and trust, and added lifecycle emails to re-engage drop-offs.
Result: Significant drop in failed conversions and payment-related churn.
B2C Subscription App
Case Study: Reducing Churn at the Payment Wall
2024 Oct
Industry: Web3 / Blockchain SaaS
Problem: Users were signing up, staking tokens, and never returning - 35% churn within 10 days
Fix: Reframed user value messaging, simplified onboarding, and added post-stake activation flow
Result: Reduced early churn by 22%, improved time-to-value by 2x
Blockchain Platform
Case Study: Reducing Churn from Value Misalignment
2024 Sep
Industry: AI SaaS
Problem: 70% of users didn’t engage with the flagship AI tools after signup
Fix: Embedded onboarding prompts, role-specific tooltips, and “show vs tell” microdemos
Result: Feature engagement rose 19%, with a 26% increase in weekly active users
AI Productivity Tool
Case Study: Increasing Usage of Core AI Features
2024 Aug
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